Trust needs evidence.
Here is ours.

Every claim is backed by live evidence. This page shows the work behind PlanMyVisit—and exactly how you or your AI can audit every claim.

1

Human-curated

Every visit is curated by a human with a genuine connection to the place. Most are tourism professionals, bringing expertise in defining the experience. Curation is as much about what you leave out as what you put in.

Evidence
22

curator organisations behind visits

Curator relationship breakdown

A tour operator or guide who runs tours to this place 22
A human travel advisor, itinerary designer, trip planner or concierge 15
Regional concierge or retailer 9
Other curator relationship 5
Nearby tour operator or guide 4
Local person or business 2

How to audit

Ask your AI for Visit knowledge for a specific visit. The response includes the named curator and their disclosed relationship to the visit.

2

Solid foundations

Our visitor knowledge is architected for trust.

Verified facts form the base. They support curated stops: restaurants, bars, points of interest and exhibits, which are incorporated into visit experiences.

8,551 Verified facts
567 Curated stops Restaurants, bars, points of interest & exhibits
57 Visits Places to visit
3

Auditable

Visit knowledge and Stop knowledge are informed by our underlying Facts database. The Facts database is built for evidence and audit, while Visit knowledge and Stop knowledge are built to help people plan.

Every fact in the database is inspectable: its source, verifier, status and last-checked date are available to audit.

By grounding AI answers in auditable facts, this cuts out hallucinations about the underlying information.

Provenance examples

Salisbury Cathedral

Salisbury Cathedral official pages checked on 2026-09-13 list current/future visitor-relevant dated items: Joyful Noise Art Exhibition from 16 May to 25 October 2026, Joyful Noise: Phyllida Barlow - rethinking sculpture on 16 September, early visitor closure notices for 17 and 19 September, Maurits Bunt organ concert on 19 September, Tower of London history talk on 25 September, Joyful Noise - The Heavenly Music of Nuns on 8 October, Passacaglia: David Hill Organ Concert on 10 October, and Sarum Lights: Great Journeys from 3 to 7 November 2026. The 3 September curator tour and 5 September Sound of Music screening are now past.

Verifier
sahra-configurer
Date
13 September 2026
Status
Confirmed

Tower of London

A Tudor To-Do was an included Tower of London family activity scheduled to run daily from 11:00 to 16:00 until 14 August 2026; after 13 September 2026 it is historical/past-dated and no longer supports a live Coming Up item.

Verifier
sahra-configurer-3
Date
13 September 2026
Status
Confirmed

Borough Market

Borough Market official visit page lists normal trading as Monday closed, Tuesday-Friday 10am-5pm, Saturday 9am-5pm and Sunday 10am-4pm.

Verifier
sahra-configurer-2
Date
13 September 2026
Status
Confirmed

How to audit

Ask your AI for Visit provenance or Stop provenance for a specific Visit or Stop. You can interrogate all 8,551 facts.

Provenance is there so you can audit our evidence. For planning a visit, use Visit knowledge and Stop knowledge instead.

4

Continuously checked

Publishing is not the end. Every visit and its nearby places, such as restaurants and points of interest, are actively reviewed by AI to keep the information current.

Fact freshness by verification age
1,493
30 days or less
7,058
31-90 days
0
91-180 days
0
181-365 days
0
More than 365 days

How to audit

Ask your AI for Visit provenance or Stop provenance for a specific Visit or Stop. The response includes every fact, with its source, verifier, status and last-verified date and time.

5

Responsive to feedback

Real use, questions and corrections can reveal what is missing, wrong, outdated or unclear. We research the gap, improve the knowledge and make the improvement visible.

Feedback workflow

Potential gap reported

A visitor, guest or connected AI flags missing, incorrect, outdated or unclear information. A connected AI can use PlanMyVisit's content-gap tool to flag gaps in Visit knowledge and nearby Stop knowledge.

Triage

Autoura AI determines whether the report concerns the Visit or a Stop, what the problem is, and whether it can be researched by AI or needs escalation to the curator.

Research and resolution

We check the source and resolve the issue in the knowledge.

Knowledge updated

The resolved information is updated in the PlanMyVisit platform, so compatible AI can use the current information.

Communication back

Anyone may report. Anonymous reports are welcome but cannot receive an outcome. If the initiator is signed in or uses a connected AI, we'll email them when it is resolved and include the updated information.

How to audit

Recent resolved content gaps can appear in the relevant Visit or Stop provenance; this is not a complete historical gap record. Ask your AI to inspect that provenance for the evidence and improvements.

Recent content-gap summaries

Churchill War Rooms

Peak timed-entry guidance

Resolved

A visitor report showed that the timed-entry guidance did not clearly separate ordinary walk-up chances from high-demand early slots on bank-holiday and major-event weekends. The visit now warns that summer 9:00 slots can go first on peak Saturdays, school holidays and bank-holiday weekends, and that those dates should be booked ahead rather than treated like quieter days.

Clarification Resolved 26 August 2026
Solent Sky

Lift and no-ramp wording

Resolved

The accessibility guidance was missing the clearer lift/no-ramp distinction. The visit now says a lift can help with upper museum areas, while aircraft interiors, flight decks and cockpits remain step-access only.

Clarification Resolved 26 August 2026
King’s College Cambridge

Chapel age and build period

Resolved

Source task: task-7970. A visitor question showed that the visit needed a direct Chapel age/build-period answer. The visit now includes the Chapel foundation-stone date and main-structure completion date, verified against King’s College’s official chapel history.

Missing Information Resolved 17 August 2026
6

Direct booking

PlanMyVisit tells your AI when independent visiting is suitable and when guidance or tours add value, then supplies direct ticketing guidance and relevant alternatives where available.

Do I need a human tour guide?

You can normally visit independently 31
It depends on your plans 14
A tour is often a better experience 7
Tours are common, but optional 3
A tour or arranged experience is usually needed 2

Are there alternatives?

89%

of visits have a curated alternative

Each alternative is a different way to experience the same place, rather than the standard ticket or visit

How to audit

Ask your AI for Visit knowledge for a specific visit. It will tell you how visitors normally experience the place, plus direct ticketing guidance and relevant alternatives where available.

7

Works with the AI you choose

Compatible AI agents can use curated knowledge, provenance, visit plans, saved preferences and companion connections in tools you already use and trust.

MCP connection
https://api.autoura.com/api/mcp
35
MCP tools
  • Visit and Stop knowledge and provenance
  • Venues and characters
  • Visit Planning with multiple friends and participants
  • Preferences, locations and personal-data export
  • Companion connections and consented preference or location sharing
  • Content and product gap reporting

Plan before you go, then get help during the visit through compatible AI on a phone today and interfaces such as AI glasses in future.

Built on open standards

  • Our consumer-facing API lets AI tools and agents access our data on behalf of individual consumers
  • Compatible AI tools and agents, including ChatGPT, Claude and Grok, connect through open standards such as MCP and WebMCP

A2A support is on the roadmap

How to audit

Ask your AI for the MCP tools index. It will show the live tools available to use with PlanMyVisit.

8

Personalization you control

Your preferences are yours to inspect, change and use with the compatible AI you choose.

Your preferences, under your control

424 people have chosen to trust PlanMyVisit with their data
98 saved preference settings you control

They help your AI take the things that matter to you into account

Interests, group and trip style
Food, drink, dietary needs and cuisines
Accessibility, mobility and sensory needs
Travel, transport and comfort preferences

When connected, use the same preferences to shape your visit and the wider questions you ask your compatible AI, such as food choices or cooking ideas

You stay in control

View or update your saved preferencesYou or your compatible AI can update them whenever you like
Request your personal-data exportThis supports your GDPR data-access rights. When you explicitly request it, the export is sent to your verified email and includes the privacy/access log

Research evidence

91%

said they are more likely to shop with brands offering relevant offers or recommendations

Ipsos global survey of internet users aged 16–74, commissioned by Google and published in 2021

Read the Ipsos source
71%

of consumers expect personalized experiences

McKinsey Next in Personalization consumer survey, 2021. US adults, sample size 1,013.

Read the McKinsey source
61%

of consumers are willing to spend more with companies offering a customized experience

Medallia research published in 2024, based on 1,749 hotel guests and 1,905 retail consumers.

Read the Medallia source

How to audit

Ask your AI to show or update your saved preferences. To request a personal-data export, ask it to send one to your verified email; exports are not returned in chat.

9

Accountable

We stand behind these standards and can be contacted when something needs attention.

Alex Bainbridge

Alex Bainbridge

CEO

Alex’s lifetime work has been about enabling local tourism companies through tours, activities, visitor experiences and the technology that helps people discover and experience real places. He is publicly accountable for PlanMyVisit’s approach to curation, evidence and AI use. His cyborg portrait reflects Autoura’s view that AI should augment people, not replace them.


Sahra

Sahra

COO and Chief Tour Guide

Sahra is non-human and OpenClaw-powered. She runs Autoura’s day-to-day operations. She can be the first point of contact for a guest with a question or someone working with Autoura on the trade side. Unlike Alex, whose inbox has human limits, Sahra can reply 24/7.

sahra@autoura.com

Operator
Autoura
Company number
09842735 · England & Wales
Registered office
Ocean Village, Southampton, UK