Trust needs evidence.
Here is ours.

Every claim is backed by live evidence. This page shows the work behind PlanMyVisit—and exactly how you or your AI can audit every claim.

1

Human-curated

Every visit is curated by a human with a genuine connection to the place. Most are tourism professionals, bringing expertise in defining the experience. Curation is as much about what you leave out as what you put in.

Evidence
23

curator organisations behind visits

Curator relationship breakdown

A tour operator or guide who runs tours to this place 23
A human travel advisor, itinerary designer, trip planner or concierge 15
Regional concierge or retailer 9
Nearby tour operator or guide 5
Other curator relationship 5
Local person or business 2
Autoura house brand 1

How to audit

Ask your AI for Visit knowledge for a specific visit. The response includes the named curator and their disclosed relationship to the visit.

2

Solid foundations

Our visitor knowledge is architected for trust.

Verified facts form the base. They support curated stops: restaurants, bars, points of interest and exhibits, which are incorporated into visit experiences.

8,892 Verified facts
597 Curated stops Restaurants, bars, points of interest & exhibits
60 Visits Places to visit
3

Auditable

Visit knowledge and Stop knowledge are informed by our underlying Facts database. The Facts database is built for evidence and audit, while Visit knowledge and Stop knowledge are built to help people plan.

Every fact in the database is inspectable: its source, verifier, status and last-checked date are available to audit.

By grounding AI answers in auditable facts, this cuts out hallucinations about the underlying information.

Provenance examples

Winchester Cathedral

Explore a medieval cathedral through Jane Austen’s grave, the Winchester Bible, Kings and Scribes, and the historic Close.

Verifier
sahra-configurer
Date
11 October 2026
Status
Confirmed

Pitt Rivers Museum

ALVA's 2025 visitor figures list Pitt Rivers Museum with 519,952 visits.

Verifier
sahra-configurer-2
Date
11 October 2026
Status
Confirmed

London Eye

Fright on the Thames runs on selected dates from 24 October to 1 November 2026 at 19:00 as a separate 60-minute River Cruise ticket without London Eye admission.

Verifier
sahra-configurer
Date
8 October 2026
Status
Confirmed

How to audit

Ask your AI for Visit provenance or Stop provenance for a specific Visit or Stop. You can interrogate all 8,892 facts.

Provenance is there so you can audit our evidence. For planning a visit, use Visit knowledge and Stop knowledge instead.

4

Continuously checked

Publishing is not the end. Every visit and its nearby places, such as restaurants and points of interest, are actively reviewed by AI to keep the information current.

Fact freshness by verification age
2,398
30 days or less
6,494
31-90 days
0
91-180 days
0
181-365 days
0
More than 365 days

How to audit

Ask your AI for Visit provenance or Stop provenance for a specific Visit or Stop. The response includes every fact, with its source, verifier, status and last-verified date and time.

5

Responsive to feedback

Real use, questions and corrections can reveal what is missing, wrong, outdated or unclear. We research the gap, improve the knowledge and make the improvement visible.

Feedback workflow

Potential gap reported

A visitor, guest or connected AI flags missing, incorrect, outdated or unclear information. A connected AI can use PlanMyVisit's content-gap tool to flag gaps in Visit knowledge and nearby Stop knowledge.

Triage

Autoura AI determines whether the report concerns the Visit or a Stop, what the problem is, and whether it can be researched by AI or needs escalation to the curator.

Research and resolution

We check the source and resolve the issue in the knowledge.

Knowledge updated

The resolved information is updated in the PlanMyVisit platform, so compatible AI can use the current information.

Communication back

Anyone may report. Anonymous reports are welcome but cannot receive an outcome. If the initiator is signed in or uses a connected AI, we'll email them when it is resolved and include the updated information.

How to audit

Recent resolved content gaps can appear in the relevant Visit or Stop provenance; this is not a complete historical gap record. Ask your AI to inspect that provenance for the evidence and improvements.

Recent content-gap summaries

Borough Market

British and regional-UK food guidance reviewed

Resolved

A consumer asked whether Borough Market was suitable for local cuisine. The visit and related food stops were reviewed: the visit now names a British/regional-UK leaning path through Scotchtails, Ginger Pig, Trethowan Brothers and Market Porter; supported food stops were given British cuisine where appropriate. Elliott's was left unclassified as British because its configured menu is seasonal, market-produce-led and European/Mediterranean-leaning rather than clearly British cuisine.

Missing Information Resolved 1 October 2026
Sigiriya Fortress

Sigiriya Nature Resort accommodation question

Resolved

A visitor asked about a specific hotel rather than the fortress visit itself. The visit already gives general nearby-base guidance for Sigiriya, Dambulla and Habarana, and this hotel is not maintained as a separate accommodation profile for the Sigiriya Fortress visit, so no unsupported hotel-specific claims were added.

Clarification Resolved 1 October 2026
Smithfield Market

Food ethics and redevelopment context reviewed

Resolved

A visitor report asked whether the Smithfield Market visit explained how food ethics and redevelopment shape the market now. Review found the maintained visit already covers this context through the working-market description, planning guidance, visitor questions, curator framing and redevelopment facts, so no visit or stop data change was needed. No unresolved content gap remains from this report.

Clarification Resolved 1 October 2026
6

Direct booking

PlanMyVisit tells your AI when independent visiting is suitable and when guidance or tours add value, then supplies direct ticketing guidance and relevant alternatives where available.

Do I need a human tour guide?

You can normally visit independently 33
It depends on your plans 14
A tour is often a better experience 7
Tours are common, but optional 4
A tour or arranged experience is usually needed 2

Are there alternatives?

88%

of visits have a curated alternative

Each alternative is a different way to experience the same place, rather than the standard ticket or visit

How to audit

Ask your AI for Visit knowledge for a specific visit. It will tell you how visitors normally experience the place, plus direct ticketing guidance and relevant alternatives where available.

7

Works with the AI you choose

Compatible AI agents can use curated knowledge, provenance, visit plans, saved preferences and companion connections in tools you already use and trust.

MCP connection
https://api.autoura.com/api/mcp
34
MCP tools
  • Visit and Stop knowledge and provenance
  • Venues and characters
  • Visit Planning with multiple friends and participants
  • Preferences, locations and personal-data export
  • Companion connections and consented preference or location sharing
  • Content and product gap reporting

Plan before you go, then get help during the visit through compatible AI on a phone today and interfaces such as AI glasses in future.

Built on open standards

  • Our consumer-facing API lets AI tools and agents access our data on behalf of individual consumers
  • Compatible AI tools and agents, including ChatGPT, Claude and Grok, connect through open standards such as MCP, WebMCP and Poppy

How to audit

Ask your AI for the MCP tools index. It will show the live tools available to use with PlanMyVisit.

8

Personalization you control

Your preferences are yours to inspect, change and use with the compatible AI you choose.

Your preferences, under your control

492 people have chosen to trust PlanMyVisit with their data
98 saved preference settings you control

They help your AI take the things that matter to you into account

Interests, group and trip style
Food, drink, dietary needs and cuisines
Accessibility, mobility and sensory needs
Travel, transport and comfort preferences

When connected, use the same preferences to shape your visit and the wider questions you ask your compatible AI, such as food choices or cooking ideas

You stay in control

View or update your saved preferencesYou or your compatible AI can update them whenever you like
Request your personal-data exportThis supports your GDPR data-access rights. When you explicitly request it, the export is sent to your verified email and includes the privacy/access log

Research evidence

91%

said they are more likely to shop with brands offering relevant offers or recommendations

Ipsos global survey of internet users aged 16–74, commissioned by Google and published in 2021

Read the Ipsos source
71%

of consumers expect personalized experiences

McKinsey Next in Personalization consumer survey, 2021. US adults, sample size 1,013.

Read the McKinsey source
61%

of consumers are willing to spend more with companies offering a customized experience

Medallia research published in 2024, based on 1,749 hotel guests and 1,905 retail consumers.

Read the Medallia source

How to audit

Ask your AI to show or update your saved preferences. To request a personal-data export, ask it to send one to your verified email; exports are not returned in chat.

9

Accountable

We stand behind these standards and can be contacted when something needs attention.

Alex Bainbridge

Alex Bainbridge

CEO

Alex’s lifetime work has been about enabling local tourism companies through tours, activities, visitor experiences and the technology that helps people discover and experience real places. He is publicly accountable for PlanMyVisit’s approach to curation, evidence and AI use. His cyborg portrait reflects Autoura’s view that AI should augment people, not replace them.


Sahra

Sahra

COO and Chief Tour Guide

Sahra is non-human and OpenClaw-powered. She runs Autoura’s day-to-day operations. She can be the first point of contact for a guest with a question or someone working with Autoura on the trade side. Unlike Alex, whose inbox has human limits, Sahra can reply 24/7.

sahra@autoura.com

Operator
Autoura
Company number
09842735 · England & Wales
Registered office
Ocean Village, Southampton, UK