The data behind better visits

PlanMyVisit gives the right partners access to curated Visits and Stops data — the living knowledge that helps people plan better real-world experiences.

This is not an open data dump. It is one of PlanMyVisit’s core assets, shaped by local tour operators and curators, and made available deliberately to partners with a clear use and a meaningful reciprocal contribution or an agreed commercial arrangement.

How you can help

This is best suited to destination organisations and travel-tech partners with strong relationships with venues and tour operators.

Introduce suitable contacts

Introduce PlanMyVisit to relevant venues and tour operators among your clients, member network or existing relationships.

Share the onboarding form

Suitable venues and tour operators can get started themselves by completing the PlanMyVisit onboarding form.

For example, share the PlanMyVisit form in your own branded member or client communications, clearly explaining what it is. Then encourage suitable tour operators and venues to complete the onboarding form. That can be a sufficient reciprocal contribution.

Free data access is agreed case by case and is not an automatic entitlement

Who access is for

National DMOs

Particularly smaller countries where a useful national dataset can grow through close cooperation and local contribution.

Regional DMOs

Destination organisations contributing knowledge, relationships or curation within a defined region.

Reservation, travel and AI technology

Travel- and hospitality-industry reservation-technology companies, travel-tech businesses and AI companies working deeply in one region.

Membership organisations and professional communities

Trade associations, membership bodies and professional communities, including national and cross-border tour-operator associations.

Public data and dark data

Public

Public fields

Public fields are included in the agreed Export for use on public-facing websites and web pages. The public Visits and Stops APIs offer an additional way to obtain and use them.

Public fields can be localised into 17+ languages.

Dark

Dark fields

Dark fields are designed for controlled AI agents, assistants, retrieval/RAG systems and similar runtime services. They may be structured or raw, rather than presentation-ready human-facing web content.

We welcome these uses under the agreed access arrangement, but access must remain controlled. Dark fields must not be exposed on public web pages or otherwise made available to search engines or other public web services that can index or access them.

Dark fields are English-only.

Dark data must stay controlled and current.

Do not publish it on the web: dark data must not be exposed on public web pages or otherwise made available in a way that search engines can index it.
Keep access controlled: use dark data inside the agreed AI agent, assistant or service without exposing the raw fields through a public page, public download or other publicly accessible source.
Keep it current: Visits and Stops change. Refresh the data as the export changes so AI agents and assistants do not continue using stale or incorrect information.

What the export contains

The export contains Visits and the Stops specifically mentioned by those Visits. It is not a copy of the full PlanMyVisit stop catalogue. If no included Visit mentions a Stop any longer, that Stop will cease to appear in a later export.

The files are raw structured data, but the knowledge is not uncurated. Local tour operators and other curators have helped shape how places are understood, planned and recommended. The data is dynamic: records, values and availability can change as the underlying knowledge evolves.

Pricing

Reciprocal access is for partners who make a meaningful contribution to PlanMyVisit. Redistribution means passing the underlying data on to others, rather than only using it in your own service.

Comparison of what each Export access model includes and its indicative price.
Access model	Key terms	Price
Regional reciprocal	Meaningful reciprocal contribution One region No redistribution rights	Free
Regional redistribution	No reciprocal contribution required One region Redistribution rights	500 USD/month
Global Lite	No reciprocal contribution required Global No redistribution rights	2,500 USD/month
Global redistribution	No reciprocal contribution required Global Redistribution rights	Contact us

Every access arrangement requires a human commercial discussion. This is not a self-serve or automatic service. Applicable VAT or sales tax may be added.

Reciprocal contribution and access scope must match. A region is normally a country or, in a larger country such as the USA, a state. Exact scope is agreed case by case; for example, contributing in California does not automatically provide USA-wide access.

Reciprocal access is limited to early movers who do the hard work of helping establish PlanMyVisit’s coverage in a geographic region. Once that region is mostly configured or covered, minimal or duplicate promotion by a later organisation will not qualify for reciprocal access; access remains available through the paid tiers.

Current schema

Every available export field

This inventory is derived from the current PlanMyVisit Visit Knowledge and Stop Knowledge response schemas. Exact fields and geographic coverage depend on the agreed access arrangement; conditional fields appear only for relevant record types.

Public and dark labels reflect the current public content responses compared with controlled Visit and Stop Knowledge. Access-dependent marks a field whose delivery depends on implementation or agreement. Transport-only request metadata, interpretation guidance and a user’s private upcoming plans are not partner export records and are intentionally excluded.

Public Dark Access-dependent

Visits

101 fields

Identity and context The visit record and the visitor-facing context that defines it. 5 fields

Field	Type	Access	What it contains
`visit.visit_id`	string	Public	Stable PlanMyVisit visit identifier.
`visit.name`	string	Public	Visitor-facing name of the visit.
`visit.background`	text	Dark	Stable background, identity and significance of the place.
`visit.who_for`	text	Dark	Interests, visitor types and motivations the visit particularly suits.
`visit.description`	text	Public	Full visitor-facing description.

Coming up Dated context that may affect planning. Items are dynamic and are not a promise of live availability. 5 fields

Field	Type	Access	What it contains
`visit.coming_up.summary`	text	Dark	Why the current or future dated information matters.
`visit.coming_up.items[].start_date`	date	Public	Start date in YYYY-MM-DD format.
`visit.coming_up.items[].end_date`	date	Public	Optional end date in YYYY-MM-DD format.
`visit.coming_up.items[].title`	string	Public	Short title for the dated item.
`visit.coming_up.items[].nibble`	text	Public	Brief visitor-facing explanation of the item.

Location, media and links Place identity, coordinates, media and canonical links. 10 fields

Field	Type	Access	What it contains
`visit.location.name`	string	Public	Location name.
`visit.location.geocode.lng`	number	Public	Longitude.
`visit.location.geocode.lat`	number	Public	Latitude.
`visit.location.country`	string	Public	Country code.
`visit.location.address`	string	Dark	Visitor-facing address.
`visit.location.setting`	string	Dark	Setting or location context.
`visit.picture`	media object	Public	Primary responsive image and attribution data.
`visit.video`	media object	Public	Primary video data when available.
`visit.website_url`	URL	Dark	Official external website.
`visit.autoura_url`	URL	Public	Canonical PlanMyVisit URL for the visit.

Typical timing and suitability Discovery signals for when a visit generally works and who it suits. 6 fields

Field	Type	Access	What it contains
`visit.start_time_windows[]`	array<string>	Dark	Approximate time-of-day windows, not opening hours.
`visit.start_months[]`	array<enum>	Dark	Typical start months using three-letter month codes.
`visit.start_days_week[]`	array<enum>	Dark	Typical start days using three-letter weekday codes.
`visit.group_priority[].group`	enum	Dark	Group context: solo, couple, friends, kids, teenagers or group.
`visit.group_priority[].label`	string	Dark	Visitor-facing label for the group context.
`visit.group_priority[].priority`	enum	Dark	Suitability priority: do not show, low, medium or high.

Getting there Curated arrival guidance by transport mode. 6 fields

Field	Type	Access	What it contains
`visit.getting_there.on_foot`	text	Dark	Pedestrian and nearby public-transport access.
`visit.getting_there.by_car`	text	Dark	Car, parking and pick-up or drop-off guidance.
`visit.getting_there.by_bike`	text	Dark	Bicycle routes and parking guidance.
`visit.getting_there.by_motorbike`	text	Dark	Motorbike access and parking guidance.
`visit.getting_there.by_coach`	text	Dark	Coach access, drop-off and constraints.
`visit.getting_there.evtol_helicopter`	text	Dark	eVTOL or helicopter access where relevant.

Curator The real-world source and local judgement behind the visit knowledge. 7 fields

Field	Type	Access	What it contains
`visit.curator.name`	string	Dark	Curator or curator organisation name.
`visit.curator.website_url`	URL	Dark	Curator website.
`visit.curator.summary`	text	Dark	Short curator introduction.
`visit.curator.background`	text	Dark	Curator background and general expertise.
`visit.curator.tip`	text	Dark	Key practical or experiential curator tip.
`visit.curator.tip_summary`	text	Public	Short summary of the curator tip.
`visit.curator.why`	text	Public	Why the curator has credible knowledge of this visit.

Practical guidance Detailed planning, comfort, access and on-site guidance. 11 fields

Field	Type	Access	What it contains
`visit.practical.mobility`	text	Dark	On-site layout, movement and mobility guidance.
`visit.practical.accom`	text	Dark	Nearby accommodation context.
`visit.practical.etiquette`	text	Dark	Historical or cultural etiquette.
`visit.practical.animals`	text	Dark	Pets, assistance animals and related facilities.
`visit.practical.meeting`	text	Dark	Meeting points and group coordination.
`visit.practical.tech`	text	Dark	Connectivity, devices and other technology guidance.
`visit.practical.accessibility_equipment`	text	Dark	Accessibility equipment and facilities.
`visit.practical.accessibility_notes`	text	Dark	Additional accessibility guidance.
`visit.practical.restrictions`	text	Dark	Practical restrictions that may affect a visit.
`visit.practical.environment`	text	Dark	Weather, terrain and environmental conditions.
`visit.practical.scheduled_events`	text	Dark	Regular or notable timed happenings.

Dining Curated food and drink guidance around the visit. 7 fields

Field	Type	Access	What it contains
`visit.dining.overview.budget`	text	Dark	Affordable, low-friction meal options.
`visit.dining.overview.standard`	text	Dark	Reliable sit-down meal options.
`visit.dining.overview.premium`	text	Dark	Higher-end dining options.
`visit.dining.overview.picnic`	text	Dark	Takeaway and picnic guidance.
`visit.dining.overview.refreshments`	text	Dark	Cafés, kiosks and light refreshments.
`visit.dining.overview.bar`	text	Dark	Bars or pubs suited to the visit.
`visit.dining.overview.dietary`	text	Dark	Options for dietary needs and preferences.

Recommendations and useful detail Curated suggestions, facts, prompts and experience-shaping details. 15 fields

Field	Type	Access	What it contains
`visit.recommendations.pre`	array	Dark	Optional curated suggestions before the visit.
`visit.recommendations.during`	array	Dark	Practical suggestions while at or moving through the venue.
`visit.recommendations.post`	array	Dark	Optional places or activities that naturally follow the visit.
`visit.facts.preview[]`	array<string>	Public	Preview of useful visitor facts.
`visit.facts.total_count`	integer	Public	Total amount of useful fact and planning detail available.
`visit.questions[]`	array<string>	Public	Suggested visitor questions.
`visit.gotchas[]`	array	Dark	Easy-to-miss details that could disrupt the visit.
`visit.moments`	array	Dark	Curated lightweight things to do or notice during the visit.
`visit.moments[].title`	string	Dark	Short name of a curated moment.
`visit.moments[].detail`	text	Dark	What to do or notice and why it matters.
`visit.moments[].practical`	text	Dark	Optional practical guidance for the moment.
`visit.moments[].when`	string	Dark	Optional timing or position in the visit flow.
`visit.moments[].duration`	string	Dark	Approximate time needed.
`visit.moments[].booking`	text	Dark	Optional extra booking or payment note.
`visit.moments[].link`	URL	Dark	Optional information or booking URL.

Planning structures How much planning matters and alternative ways to shape the visit. 9 fields

Field	Type	Access	What it contains
`visit.planning.level`	enum	Dark	Whether the visit has low or more deliberate planning needs.
`visit.planning.duration`	string	Dark	Typical duration when structured planning is not needed.
`visit.planning.approach`	enum	Dark	Guided, constraint-driven or choice-heavy planning approach.
`visit.planning.approach_notes`	text	Dark	Why planning choices matter here.
`visit.planning.structures`	array	Dark	Alternative ways to shape a visit when deliberate planning matters.
`visit.planning.structures[].title`	string	Dark	Short name of an alternative visit structure.
`visit.planning.structures[].structure`	text	Dark	Practical order of activities.
`visit.planning.structures[].duration`	string	Dark	Typical duration for this structure.
`visit.planning.structures[].why`	text	Dark	Who the structure is for and what it optimises.

Ticketing Descriptive and direct ticketing guidance; live integration may depend on the arrangement. 11 fields

Field	Type	Access	What it contains
`visit.ticketing.prebooking`	string	Dark	Whether advance booking is typically needed or recommended.
`visit.ticketing.discounts`	text	Dark	Descriptive notes about common discounts.
`visit.ticketing.visit_mode`	enum	Dark	Recommended independent, guided or arranged experience mode.
`visit.ticketing.reentry`	text	Dark	Re-entry guidance.
`visit.ticketing.alternatives`	array	Dark	Alternative ticketed ways to experience the visit.
`visit.ticketing.alternatives[].title`	string	Dark	Alternative ticketed experience name.
`visit.ticketing.alternatives[].detail`	text	Dark	What the alternative offers.
`visit.ticketing.alternatives[].link`	URL	Dark	Optional link for the alternative.
`visit.ticketing.direct.notes`	text	Dark	Important notes for non-integrated direct ticketing.
`visit.ticketing.direct.link`	URL	Dark	Direct booking or venue website link.
`visit.ticketing.integrated`	array	Access-dependent	Structured integrated ticketing when supported.

AI characters The default and alternative characters that can guide the visit. 9 fields

Field	Type	Access	What it contains
`visit.characters.primary.character_id`	string	Public	Stable primary character identifier.
`visit.characters.primary.name`	string	Public	Primary character name.
`visit.characters.primary.summary`	text	Dark	Primary character summary.
`visit.characters.primary.photo`	media object	Public	Primary character image.
`visit.characters.why`	text	Dark	Why the character choices suit this visit.
`visit.characters.alternatives[].character_id`	string	Dark	Alternative character identifier.
`visit.characters.alternatives[].name`	string	Dark	Alternative character name.
`visit.characters.alternatives[].summary`	text	Dark	Alternative character summary.
`visit.characters.alternatives[].photo`	media object	Dark	Alternative character image.

Stops

58 fields

Identity and supplier Stable stop identity, classification and supplier details. 7 fields

Field	Type	Access	What it contains
`stop.stop_id`	string	Public	Stable stop identifier.
`stop.stop_type`	string	Public	Primary stop type.
`stop.stop_class`	string	Public	Stop classification.
`stop.name`	string	Public	Visitor-facing stop name.
`stop.supplier.name`	string	Public	Supplier name for commercial stops.
`stop.supplier.telephone`	string	Public	Customer telephone number.
`stop.supplier.logo`	media object	Public	Supplier logo.

Location and website Where the stop is and how to reach its official source. 7 fields

Field	Type	Access	What it contains
`stop.location.name`	string	Public	Location name.
`stop.location.address`	string	Public	Visitor-facing address.
`stop.location.country`	string	Public	Country code.
`stop.location.geocode.lng`	number\|null	Public	Longitude.
`stop.location.geocode.lat`	number\|null	Public	Latitude.
`stop.location.directions`	text	Public	Arrival or local directions.
`stop.website_url`	URL	Public	Official stop website.

Schedule context Planning context, not a guarantee of live opening or availability. 5 fields

Field	Type	Access	What it contains
`stop.schedule.model`	string	Dark	Underlying availability or opening model.
`stop.schedule.timezone`	string	Public	Local timezone.
`stop.schedule.weather_context`	object\|string\|null	Dark	Weather-related planning context.
`stop.schedule.next_available_date`	date\|null	Public	Calculated next available date.
`stop.schedule.available_days`	integer\|null	Public	Calculated number of available days.

Visitor content and media The main visitor-facing description and media for the stop. 7 fields

Field	Type	Access	What it contains
`stop.nibble`	text	Public	Very short visitor-facing description.
`stop.summary`	text	Public	Short visitor-facing summary.
`stop.background`	text	Dark	Stable identity and background context.
`stop.important`	text	Public	Important detail a visitor should know.
`stop.description`	text	Public	Full visitor-facing description.
`stop.picture`	media object	Public	Primary responsive image and attribution data.
`stop.video`	media object	Public	Primary video data when available.

Groups, pets and accessibility Capacity and practical inclusion information. 5 fields

Field	Type	Access	What it contains
`stop.group.capacity`	string\|number	Public	Group capacity.
`stop.group.message`	text	Public	Group-specific guidance.
`stop.pets.accept`	string	Public	Stored pet acceptance value.
`stop.pets.message`	text	Public	Pet-related guidance.
`stop.accessibility.wheelchair`	boolean\|string	Public	Wheelchair accessibility value.

Suitability Signals used to match stops to different visitors and group contexts. 6 fields

Field	Type	Access	What it contains
`stop.suitability.gambling`	string	Public	Gambling-related suitability value.
`stop.suitability.lgbtq`	string	Public	LGBTQ-related suitability value.
`stop.suitability.activity`	string	Public	Activity level or context.
`stop.suitability.group_priority[].group`	enum	Public	Group context key.
`stop.suitability.group_priority[].label`	string	Public	Visitor-facing group label.
`stop.suitability.group_priority[].priority`	string	Public	Suitability priority.

Guide metadata Structured guide concepts associated with the stop. 2 fields

Field	Type	Access	What it contains
`stop.icon`	object	Public	Guide icon metadata.
`stop.skill`	object	Public	Guide skill metadata.

Shop-only fields Conditional fields included only when the stop uses the shop schedule model. 3 fields

Field	Type	Access	What it contains
`stop.shop.regular_opening`	array	Public	Regular opening periods.
`stop.shop.special_opening`	array	Dark	Special opening periods.
`stop.shop.blackout_dates`	array	Dark	Dates excluded from normal opening.

Food-and-drink-only fields Conditional fields included only for food and drink stops. 16 fields

Field	Type	Access	What it contains
`stop.food.cuisine`	string	Public	Cuisine description.
`stop.food.menu.url`	URL	Public	Menu URL.
`stop.food.menu.text`	text	Dark	Stored text version of the menu.
`stop.food.dietary.includes_meat`	boolean\|string	Public	Whether the offering includes meat.
`stop.food.dietary.includes_fish`	boolean\|string	Public	Whether the offering includes fish.
`stop.food.dietary.includes_insects`	boolean\|string	Public	Whether the offering includes insects.
`stop.food.dietary.includes_eggs`	boolean\|string	Public	Whether the offering includes eggs.
`stop.food.dietary.includes_honey`	boolean\|string	Public	Whether the offering includes honey.
`stop.food.dietary.includes_dairy`	boolean\|string	Public	Whether the offering includes dairy.
`stop.food.dietary.includes_gluten`	boolean\|string	Public	Whether the offering includes gluten.
`stop.food.dietary.includes_alcohol`	boolean\|string	Public	Whether the offering includes alcohol.
`stop.food.dietary.primarily_vegan`	boolean\|string	Public	Whether the offering is primarily vegan.
`stop.food.dietary.primarily_glutenfree`	boolean\|string	Public	Whether the offering is primarily gluten-free.
`stop.food.dietary.halal`	boolean\|string	Public	Stored halal value.
`stop.food.dietary.kosher`	boolean\|string	Public	Stored kosher value.
`stop.food.tastes[]`	array<object>	Public	Structured cuisine taste metadata.

Discuss an export relationship

Tell us the region you cover, what you can contribute and how your service would use the data. We will discuss the appropriate scope, fields and access model with you.

Contact PlanMyVisit

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